VERSACE FOR H&M ATLANTA RECAP

I walked up the stairs just under an hour before the early event opening, to a line of hundreds that stretched past Z Gallerie almost reaching Cafe Nineteen on the corner. Even with the cold weather the line was about what I expected with all of the hype online. Everyone waited and anticipated 8 AM. Once the clock struck 8 a mass of people were let in. I was amongst the third batch of people allowed in. There was complete chaos and pandemonium inside. There were supposed to be rules and restrictions (such as a 15 minute time limit to shop and a limit of one purchase per item), but that protocol wasn’t followed after the heavy crowd charged into the store. Every piece was snatched off the rack within a few minutes. Some people told me they  had camped out since the afternoon before. With this knowledge and the length of the line I stood in I was pleased to still be able to get a few pieces I liked. Donatella Versace did a great job designing both the men’s and women’s collections with high quality all the way down to the hangers and bags. Resale prices have at the minimum tripled, but if you still want any pieces check eBay. Rumors are already circulating that Tom Ford will be designing next years collection. Only time will tell…